Eloqua Campaign Execution Workflow: Getting Everyone Pulling in the Right Direction

When everyone is pulling in the same direction, assuming it’s the right direction, things will get done effectively. That’s the message of Eloqua’s training materials on “Campaign Execution Workflow”.

One of the good things about Eloqua is that it gets everyone on the team – and lots of folks from outside the team – involved. However, one of the bad things about Eloqua is that it gets everyone on the team – and lots of folks from outside the team – involved.

The issue is that, especially if you are a primary Eloqua user or manager, not everyone knows what you know. And that makes “training” (or at least “effective internal communications”) as much an issue with Eloqua as everything else.

To that end Eloqua has put together a brief overview of some of the best practices around how to think about “Campaign Execution Workflow” – the video here is approximately a 24 minute video that discusses the need for this type of training (or “ internal communications”),

This actually comes farther down the “Learning Eloqua” road – in the second tier of “things to do” rather than the first. But it’s something to look at before you begin, because “Learning Eloqua” is going to be a long-term process, for you and your team.

Here are some related resources on this topic:

http://topliners.eloqua.com/community/know_it/blog/2012/10/30/gain–strategic-campaign-planning

There are several elements to this module. The first is “organizational change planning” – keeping people focused on key goals for the long-term.

The “Campaign Planning Template” document may be found here:
http://topliners.eloqua.com/docs/DOC-2040

The “campaign workflow execution template” may be found here:
http://topliners.eloqua.com/docs/DOC-3233

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